Pedro de Bettencourt is the creator and CEO of BETTENCOURT - CREATIVE JEWELLERY. Unconventional, free-spirited, the Mozambique-born founder of the brand loves the fun and excitement of new products and collections, whether it's jewellery, fashion wear or home decor. He found his favourite quote in Oscar Wilde's wit: "Fashion is a form of ugliness so intolerable that we have to alter it every six months."